Wietske Hoogstadt

Wietske Hoogstadt is a brand experience and design strategy expert with over a decade of experience in translating consumer insights into actionable strategies. They have held various roles, including Designer/Stylish and Product Specialist at Fair Trade Original, where they designed interior accessories and provided trend consulting. At Philips Design, Wietske served as a Senior Art Director for trend analysis, leading teams in personal care electronics and implementing color, material, and finish design strategies. They also contributed to innovation roadmaps as a Strategic Design Lead at Philips. Wietske holds a Bachelor's degree in Brand Identity from Design Academy Eindhoven and a BA in fashion design from Ravensbourne University London.