Bas Donders is currently the Regional Director for Western Europe at PHINIA, where they lead initiatives in premium fuel systems and aftermarket parts. They have extensive experience in the automotive industry, having previously held key positions such as EMEA Sales Director at Klarius Group and Director of Business Development at AVA Quality Cooling. Donders also founded BASTA Performante BV, focusing on innovative B2B solutions and market strategies. They hold a degree in Business from Fontys Hogeschool, continuing their education in the field.
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