Krystal Lim is an FMCG Buyer with 7 years of experience in the industry, previously working with Coles Group in Australia and Marks & Spencer in the UK. At Coles, Krystal held various roles including Category Manager for BBQ & Deli Meals and Assistant Category Manager for Milk & Eggs, focusing on supplier negotiations, range development, and category growth. Currently, Krystal serves as a Senior National Account Manager at Phizz, drawing on a strong foundation in International Business and Human Resources Management from Lund University and the University of Technology Sydney. Passionate about food trends, sustainability, and building supplier partnerships, Krystal is dedicated to delivering value and innovation in the food sector.
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