Sonya Balzer

Sonya Balzer is an experienced marketing professional with over two decades in strategic marketing roles across various technology companies. Currently serving as Partner Marketing Manager and Global Marketing Program Manager at Phocas Software, Sonya has previously held leadership positions including Marketing Director at SupportLogic, Inc. and Director of Demand Generation at BetterUp and PunchTab. Sonya's expertise encompasses demand generation, analyst relations, and integrated marketing campaigns, with a proven track record in establishing brand leadership and executing successful lead generation initiatives. Sonya holds a Bachelor's Degree in International Business and Economics from Sophia University.