Brian Kristofek

Head of Marketing at Phocus

Brian Kristofek has over 30 years of experience in the marketing industry. In 1992, they began their career as an Account Director at D'Arcy Masius Benton & Bowles. Brian then moved to DMB&B St. Louis as an Account Supervisor and Anheuser-Busch as a Manager in 1993. In 1996, they joined Upshot as a Vice President and was part of the leadership team that earned Upshot Agency of the Year honors in PROMO Magazine. In 2000, they became Co-President of Upshot at HALO Industries and then President & CEO at Upshot Holdings in 2007. In 2016, they became President of Upshot at Advantage Solutions: Sales, Marketing, Technology, and drove best-ever margins and profit contribution. In 2022, they became President & Founder of Joyride Consulting, a marketing consultancy dedicated to small businesses, and Head of Marketing at Phocus, a functional beverage.

Brian Kristofek obtained a Bachelor Degree in Advertising from the School of Journalism at Marquette University between 1986 and 1990.

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