Alicia Schmid is an experienced market researcher with over 20 years of expertise in integrating market research and business analytics into strategic planning. Previously, Alicia held senior management roles at Opinion Research Corporation, Harris Interactive, TNS, and Michelin, where they focused on customer-centric insights and digital analytics. Currently, Alicia serves as the Director of Research at Phocuswright, where they lead research initiatives to inform business growth. Alicia holds a Master’s degree in Engineering from The University of Toledo and a Bachelor’s degree in Mathematics from Saint Bonaventure University.
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