We’re Phoenix, a boutique brand strategy, research & insights consultancy founded in 2019 along Amsterdam’s pretty canals. 

With roots in brand, heart in creating a better future, and mind in applying design principles to all challenges, we love to work with brands that expand people’s potential and improve how we live.  

We work closely with client teams to solve big challenges, and love a good collaboration! 

Lately we have:

- Created a new global brand positioning and personality for Marriott Bonvoy, and helped teams apply this from Loyalty sign ups to Social

- Trained agencies in Big Idea thinking

- Helped Noom launch Noom Med, bringing behavior change into the GLP-1 space to create a more effective experience and lasting change

- Helped reposition Muse and inspire a new visual identity as they kickstart an exciting pivot into brain health x AI

- Helped Noom rethink the design and content of new co-branded "course packs" on topics like Stress, Aging, Movement and Sleep (in partnership with OURA)

And more!

Remember, your brand story IS your business. It's a living promise that needs constant attention ;)

Phoenix Brand Strategy

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