Jon Pelley is an experienced analytics professional currently serving as a Senior Proposition Analytics Manager at Phoenix Group since November 2021. Pelley specializes in leveraging analytics solutions to understand customer needs, develop propositions, and enhance customer relationships. Prior to this role, Pelley held positions at abrdn from 2016 to 2021, including Marketing Data Manager and Senior Data Analyst, where responsibilities included delivering actionable insights for marketing strategies and overseeing the implementation of marketing measurement frameworks. Earlier experience includes significant roles at AXA Wealth and Essilor Ltd (UK), focusing on CRM strategies, data analysis, and campaign effectiveness. Pelley holds advanced diplomas in Marketing and Management from Cambridge Marketing College and the University of the West of England, along with a Bachelor of Science in Computer Science from the University of Nottingham.
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