Mo Lami

Mo Lami is the Director of Planning and Merch at Phoenox Textiles Ltd, where they lead a team in demand forecasting and production planning to drive operational excellence. With over twenty years of experience in sales, marketing, and finance, Mo previously served as the Sales & Marketing Director at Hamgan Kar Sanat Co., managing business development and innovative marketing strategies. Mo also founded and directs Smart T. A. Limited, offering growth support to small businesses in the hospitality industry. Mo holds an MBA from The University of Huddersfield and a Bachelor's degree in Computer Software Engineering from Islamic Azad University, alongside a Diploma in Strategic Direction and Leadership from the Chartered Management Institute UK.