Dr. Michael Becker is the founder and CEO of Identity Praxis, Inc., where they focus on guiding organizations in the emerging personal information economy. With extensive experience in marketing and strategy, they served as Director of Marketing at Ecrio Inc. and held leadership roles in various organizations including the Mobile Marketing Association and Ducati North America. Dr. Becker is also an educator, currently teaching Mobile Marketing at California State Polytechnic University-Pomona and Digital, Social, Mobile & Connected Marketing at National University. They have authored works such as "Mobile Marketing Fundamentals" and co-authored "Mobile Marketing Essentials," contributing significantly to the field of mobile marketing education.
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