Aravind B is a seasoned professional in web analytics and search engine optimization with a comprehensive background spanning over 16 years. Currently serving as a Technical Lead in Web Analytics at Photon since August 2020, Aravind has expertise in Adobe Client Data Layer implementation and ecommerce product conversion analytics. Previous roles include leading web analytics at Nggawe Nirman Technologies and senior software engineering at Infosys, where improvements in Adobe Analytics standards were achieved. Aravind has substantial experience in SEO, having held leadership positions across various companies, including SEO Manager at 01 WEB MARKETING PVT LIMITED and SEO Team Leader roles at multiple organizations. Educational qualifications include a BSc in Computer Science from Madurai Kamaraj University and a PGDM in Advertising & Film Technology.
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