Sam Flemming is a global market research executive with a focus on the intersection of China, social media, and traditional market research. They founded CIC in 2004, establishing it as the pioneering social media research firm in Asia Pacific, and oversaw its acquisition by WPP's Kantar Media in 2012. With extensive experience in various roles, including Managing Director at Convosphere and General Manager at Phrasia, Sam has developed innovative methodologies for consumer insights and built strategic relationships with Fortune 500 companies. Their educational background includes a BA from Rhodes College and an MA from the Middlebury Institute of International Studies at Monterey.
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