Rob Loftus has a strong background in marketing analytics and operations, with significant experience in managing marketing initiatives. His career began at Black Duck Software as a Marketing & Sales Intern, where data integrity was enhanced through Salesforce.com. Loftus progressed to roles such as Marketing Associate, executing partner and customer marketing efforts, and took on the position of Marketing Operations Manager, overseeing automation initiatives. At Synopsys Inc, Loftus served as Sr. Marketing Analytics Manager, where responsibilities included strategic demand generation and metric management. Currently, Loftus holds the position of Senior Manager, Marketing Analytics at Phreesia, focusing on data-driven marketing approaches. Loftus earned a Bachelor of Science in Managerial Resource Economics from the University of Massachusetts, Amherst.
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