Rich Baruch

Chief Executive Officer at Physician's Choice®

Rich Baruch has a diverse work experience spanning multiple companies and roles. Rich currently serves as the Chief Executive Officer at Physician's Choice® since June 2022. Prior to this, they worked at e.l.f. Cosmetics as the Senior Vice President & Chief Commercial Officer for almost eight years, from February 2014 to June 2022. Rich also held positions at Schiff Nutrition International as the Senior Vice President-Chief Commercial Officer, at Coca-Cola as the Vice President of Category Advisory Services, and at Cot'n Wash Inc. as the President and Chief Operating Officer. Rich Baruch has also worked at The Clorox Company, where they held various positions including Vice President & General Manager: Home Care, Vice President of Sales- GLAD & Brita, Director of Sales Planning: Home Care and Laundry, Director of Sales Planning: Home Care, and Director of Sales Planning: Brita, among others. Their career at The Clorox Company started in 1994 and lasted until 2008.

Rich Baruch attended the University of Pennsylvania from 1986 to 1990, where they earned a Bachelor of Arts (BA) degree in English. Rich then pursued further education at the Harvard Business School from 2003 to 2004, completing the Program For Management Development and focusing on General Management.

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