Physmodo

Ashley Pyka is an experienced professional in product development and management, currently serving as Managing Director at Fox Hunt Digital since November 2022 and Chief Product Officer at Physmodo since July 2024. With a strong background in full stack web development, market analysis, and stakeholder alignment, Ashley has managed paid advertising campaigns and optimized strategies through A/B testing. Prior roles include Senior Director of Product at Xponential Fitness, overseeing D2C and B2B product development, data analysis, and customer experience, as well as Director of Content, Operations & Product and General Manager at Inspire Fitness US. Early career experience includes serving as International Logistics Manager at COPE Health Solutions and participating in a health scholar program. Ashley holds a BA in Psychology from the University of Southern California and a PGP in Data Science focused on Artificial Intelligence & Machine Learning from The University of Texas at Austin.

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