Amir Lin

Marketing Director at Phytech

Amir Lin has worked in a variety of roles in the marketing and digital space since 2001. Amir began their career as a Senior Editor at Ynet in 2001, where they were responsible for fusing sports with culture, editing and writing news articles, and operating reporters and photographers. In 2004, they moved to sport5.co.il as Chief Editor, where they were responsible for reconstructing the web presence of a beloved brand. In 2005, they joined Lin.Lin ad agency as Client Manager and Head of Digital, where they increased digital media share of existing customers' budgets and pitched to win new business customers. In 2011, they moved to Inbar Merhav G as Head of Digital, where they managed the entire digital operation of the agency. In 2013, they co-founded Hamashkifa, a unique eyewear brand, and was in charge of building the brand strategy, positioning, and content creation strategy. In 2017, they joined Netafim as Product Marketing Manager, where they were in charge of all marketing and branding efforts for the digital farming division and the Filters&Valves division. Since 2019, they have been working at Phytech - Plant Based Farming as Marketing Director. Additionally, they have been working as a freelance consultant for Strategic Consulting since 2013, assisting various companies with their marketing strategy and implementation.

Amir Lin received a Bachelor's degree in Psychology and a Bachelor's degree in Philosophy from Tel Aviv University between 1999 and 2002.

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