Liat Sandak

Liat Sandak is an experienced marketing professional currently serving as the Director of Product Marketing at Pic-Time, overseeing product marketing teams since September 2025. Prior to this role, Liat was the Head of Growth Marketing at arato.ai, managing multiple marketing resources and reporting to the CEO. Liat also held the position of Director of Marketing & Growth Strategy at Melio, where a successful mini-brand targeting a younger audience was created, involving extensive cross-company collaboration. Other notable contributions include serving as a Senior Product Marketing Manager at Wix.com, with a strategic focus on the widely used Logo Maker, and co-founding the profitable running company Laliway. Liat's early career included roles such as a Writer for Haaretz and a User Acquisition Marketing Manager for a freelance business community. Liat’s background in physical education is supported by a Bachelor of Education degree from The Zinman College of Physical Education and Sport Sciences.