Picadeli
Frida Bresander is an experienced marketing professional currently serving as Marketing Manager at Picadeli since January 2019, where responsibilities include developing marketing strategies, brand management, personnel oversight, and executing both strategic and operational marketing initiatives. Prior to this role, Frida held several key positions including Brand Manager at Doggy AB and Project Leader for various promotional projects, where duties encompassed product development, budget management, and overseeing comprehensive marketing plans. Frida's career is complemented by earlier roles at Dear Friends AB and Shout Advertising, focusing on project management and brand strategy across both B2C and B2B sectors. Frida holds a degree in Economics with a specialization in Marketing from University West.
Picadeli
Picadeli is a Swedish salad pioneer, driven by the belief that fast food should be food that’s good for you. The idea is simple; through self-served salads, democratise healthy food and prove that fast food can be nutritious, fresh and tasty. The high-tech salad bars can be found in nearly 2,000 stores around Europe and the United States. Since start we have enabled the grocery trade to offer its customers an innovative, fresh and tasty salad concept. You can find Picadeli salad bars now in Sweden, Finland, Estonia, Germany, Belgium, France Luxembourg and the US. Founded in 2009 Coworkers 150 Turnover SEK 1,4 billion