Yichen Pan

Yichen Pan is a seasoned research professional with a diverse background in consumer insights and brand marketing. Yichen's career began as a Brand Marketing Executive at Modern Enterprise Ltd., where responsibilities included product marketing, sales analysis, and campaign planning. Following this role, Yichen served as an Analyst in Consumer Insights at Nielsen, executing research projects and collaborating with stakeholders. Subsequently, Yichen took on the role of Senior Research Executive at Ipsos, before assuming the position of Research Manager at TFG Brands London. Currently, Yichen is a Senior User Researcher at PicCollage. Yichen holds a Master of Science in Marketing from Birkbeck, University of London, and a Bachelor of Arts in Journalism from National Chengchi University.