Michael B. Mersha

Michael B. Mersha is a seasoned marketing professional with extensive experience in demand generation, digital content, and marketing management. Currently serving as a Demand Generation Specialist at Pickering Interfaces since February 2023, Michael coordinates multi-channel demand generation and account-based marketing programs. Previously, as Director of Digital Content & Engagement at RX Global, responsibilities included utilizing HubSpot platforms to enhance e-commerce engagements and brand reputation. Michael also held the role of Content/Creative Director at Card Not Present®, where achievements included significant growth in subscriptions and brand development for both the publication and conference. Career highlights also involve marketing management at The Real School of Music and senior design roles at Coptech Digital, Inc., demonstrating expertise in design, content, and customer engagement since beginning a career with The Boston Globe as a Customer Service Call Center Supervisor. Michael holds a Bachelor of Science degree in Business Administration from the University of Massachusetts Lowell.