William Chu

William Chu is the founder of Picup Media, established in January 2015, which focuses on empowering jewelers with high-quality visual content to enhance sales in the digital landscape. In addition to entrepreneurial endeavors, William Chu is a member of YPO since April 2024. Academically, William Chu holds a Bachelor's Degree in Business/Commerce from the University of Technology Sydney and a Bachelor's Degree in Social Entrepreneurship and European Business from France Business School.

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Picup Media

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Picup Media is the leading partner in entering the digital market of the jewellery industry. As e-commerce and digital trading continues to reflect an even more glittering future, Picup Media aims to lead the jewellery industry into the digital environment through constant innovation and digital enhancement.


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