Anima Arora

Anima Arora is an accomplished marketing professional with extensive experience in brand management and product marketing. Currently serving as a Senior Marketing Manager at Pidilite Industries Limited since October 2018, Anima has previously excelled as a Product Manager and Brand Manager in Sanofi's Consumer Healthcare business, overseeing portfolios in Women's Health and Bone & Joint divisions. Key responsibilities have included brand strategy development, marketing communications, promotional planning, and sales team motivation. Anima has successfully managed multiple brands, executed new product launches, and fostered relationships with key opinion leaders. Anima's experience is further complemented by an MBA in International Business from KJ Somaiya Institute of Management Studies and Research and a foundational internship at Neterson Technologies focused on market research and client acquisition.