Cherry Kedia is an experienced professional currently serving as the Manager of Digital Retail Transformation at Pidilite Industries Limited since November 2022. Prior to this role, Cherry worked at EY as a Senior Consultant and Consultant specializing in digital transformation from April 2019 to November 2022, focusing on business strategy, product planning, and managing large-scale business transformation projects for multiple clients. Cherry gained early experience as a Marketing Intern at Reliance Games and releaseMyAd.com, and as an Account Executive at Czarr Innovations, where consumer insight mining was utilized for brand communications. Educational qualifications include a PGDM-C in Marketing from MICA and a B.COM(H) from St. Xavier's College, Kolkata.
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