Firose Shahul

Firose Shahul is a Senior Product Manager at Pidilite Industries Limited, where responsibilities include managing the Integral WP range of Dr. Fixit and analyzing product performance across various metrics. Prior roles at Pidilite include Field Marketing Manager, Branch Sales Manager, Consumer Activation Manager, and Management Trainee, contributing to extensive experience in marketing, sales strategy, and consumer engagement. Firose has a strong educational background with a PGDRM from the Institute of Rural Management Anand, focusing on sales, distribution, and consumer behavior, and a BTech in Electronics and Communication Engineering from Mar Athanasius College of Engineering. Additionally, Firose has completed internships that provided valuable insights into market research and the organic products supply chain.