Kritika Sota

Kritika Sota is an experienced marketing professional with a robust background in brand management and business development. Currently serving as the Regional Business Development Manager at Pidilite Industries Limited since March 2023, Kritika previously held key marketing roles at Pepperfry and Flipkart, where notable achievements include leading groundbreaking campaigns for Flipkart Grocery and Fintech. Kritika's earlier experience includes brand management at Bajaj Corp Ltd and a comprehensive tenure in various capacities at Wipro and Accenture, which encompassed application analysis and marketing strategy development. Equipped with an MBA in Marketing from SVKM's Narsee Monjee Institute of Management Studies and a B.Tech in Information Technology, Kritika combines technical expertise with strategic marketing prowess.