Riddhi Sen

Riddhi Sen is a seasoned marketing professional with over a decade of experience in brand management and category strategy. Currently serving as a Senior Category Manager at Pidilite Industries Limited since March 2013, Riddhi oversees the Fevicol and Roff brands, contributing to significant growth, including a threefold increase in Roff and Litokol in three years. Prior roles include Brand Manager for both Roff and Dr Fixit, as well as an Assistant Manager in Business Development at ICICI Bank. Riddhi's career commenced with a Management Internship at Britannia Industries Limited, focusing on identifying new consumer opportunities in the children's nutrition segment. Academic qualifications include a PGDM in Marketing from the Institute of Management Technology, Ghaziabad, and a Bachelor of Architecture from Kamla Raheja Vidyanidhi Institute for Architecture, complemented by a brief educational stint at Reims Management School, France.