Sheefalika Misra is a seasoned textile designer with extensive experience in freelancing and working with reputable companies. From July 2014 to March 2023, Sheefalika focused on self-employment as a Freelance Designer, creating design collections for various organizations. In April 2022, Sheefalika joined Pidilite Industries Limited as Design Manager, leading the design direction for bespoke architectural floors. Additionally, as a Design Consultant for the company's CSR wing, Sheefalika engaged with grassroots and urban-rural groups in social sector projects. Previous experience includes roles at Jaipur Rugs, eCoexist, Welspun India Ltd, and G.M.Syntex, showcasing a diverse background in textile design and product development. Sheefalika holds degrees from the National Institute of Fashion Technology and the National Institute of Design.