Sonali Agrawal

Sonali Agrawal is an experienced marketing professional currently serving as Performance Marketing Manager at Pidilite Industries Limited since May 2023, focusing on e-commerce marketing plans and campaign performance analysis. Previously, Sonali worked as Assistant Shopper Marketing Manager at Godrej Consumer Products Limited, managing media planning and marketing P&L for the HIT and Good Knight brands across various e-commerce platforms. Earlier roles include Shopper Marketing Executive for Unilever's Lakme brand, where responsibilities included executing media investments and price promotions, as well as Key Account Executive and Territory Sales Officer at Hindustan Unilever Limited, contributing to e-commerce strategy and distributor operations. Sonali began a career in sales at Carlsberg Group and completed a PGDM in Marketing from ISB&M, following a B.Sc. in Bioinformatics from Holkar Science College.