Pinalli, prima catena italiana di profumerie e terza in assoluto sul territorio nazionale, nasce nel 1984 a Fiorenzuola d’Arda (Piacenza), quando Luigi Pinalli e la moglie Liliana Segalini decidono di aprire la loro prima profumeria. Nel corso degli anni l’azienda cresce costantemente, con nuove aperture in Emilia Romagna, Lombardia, Liguria, Piemonte e progressivamente in altre zone strategiche del Nord e Centro Italia.

​​Pinalli non è solo un marchio, ma un modo di essere, un luogo in cui coinvolgimento del cliente e offerta personalizzata di prodotti, esperienze e trattamenti, si fondono per offrire il miglior servizio possibile in termini di consulenza, assistenza, prezzo e qualità. E’ proprio questo uno dei principali valori dell’azienda: garantire la massima attenzione e cura nei confronti del cliente e aiutarlo a scegliere i prodotti migliori in base alle sue personali necessità. 

Quasi 40 anni di storia, 63 beauty store in otto regioni italiane del Nord e del Centro, e una delle piattaforme di E-Commerce più evolute del settore della cosmetica, attiva fin dal 2012. L’headquarter Pinalli ha tuttora sede a Fiorenzuola D’Arda (PC), luogo in cui si trova non solo un personale di sede qualificato ma anche la piattaforma logistica: oltre 5.000 mq dedicati al rifornimento degli store e dell’E-Shop.
 
Nel corso degli anni Pinalli ha ampliato la propria offerta, andando oltre la sola vendita di prodotti e promuovendo una Beauty Experience a 360 gradi. Pinalli Benessere è un vero e proprio istituto di bellezza, che nasce all’interno della Profumeria, con cabine attrezzate per trattamenti viso e corpo. Pinalli Hair Lab è l’angolo dedicato alla cura del capello, al servizio del cliente per completare l’offerta beauty.
 
Coinvolgimento, vicinanza, fiducia, sono i valori in cui crede Pinalli.


Beauty & Cosmetics

E-Commerce

Retail

Pinalli

Pinalli's headquarters in Fiorenzuola d'Arda, Italy

Luigi Pinalli

Giovanna Baratello

Andrea Raffo

Davide Vicini

The Retail and Sales Team at Pinalli is responsible for delivering exceptional customer service and personalized beauty experiences across the company's 63 beauty stores in Northern and Central Italy. This team ensures that each customer receives expert advice and assistance tailored to their individual needs, encompassing skincare, cosmetics, and haircare products. They manage daily store operations, implement sales strategies, train staff on product knowledge and customer engagement, and uphold the company's values of involvement, trust, and close customer relationships.

Retail and Sales Team

The Marketing Team at Pinalli is responsible for developing and implementing marketing strategies to enhance brand visibility and customer engagement across various channels. This includes managing trade marketing, overseeing strategic marketing operations, handling social media and digital PR, and ensuring cohesive communication efforts. The team works collaboratively to drive both in-store and online sales, while promoting the Pinalli Beauty Experience and upholding the company’s core values of involvement, proximity, and trust.

Marketing Team

The Operations and Management team at Pinalli oversees the seamless execution of daily business activities, aiming to optimize efficiency and maintain high standards of customer service across all beauty stores and the e-commerce platform. This team ensures effective financial management, procurement of high-quality products, and streamlined logistics. Additionally, Area Managers support regional operations, guaranteeing that the brand's values of involvement, trust, and customer proximity are upheld in each location.

Operations and Management

The Customer Support and Administration team at Pinalli ensures exceptional customer service and efficient administrative operations. This team provides personalized assistance to customers, addressing inquiries and resolving issues to enhance customer satisfaction. They also manage administrative tasks, oversee logistics distribution, and maintain financial controls to support the seamless functioning of the company.

Customer Support and Administration

The Human Resources team at Pinalli is responsible for recruiting and onboarding new employees, managing employee relations, administering benefits and payroll, and ensuring compliance with labor laws. They work to create and maintain a supportive and engaging work environment, align HR strategies with business goals, and foster a culture that reflects Pinalli's core values of involvement, proximity, and trust.

Pinalli

Org chart

Teams

Retail and Sales Team

Marketing Team

Operations and Management

Customer Support and Administration

Human Resources

Offices

Pinalli

Org chart

Teams

Retail and Sales Team

Marketing Team

Operations and Management

Customer Support and Administration

Human Resources

Offices

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