Shifa Soomar is an experienced marketing professional currently serving as the Director of Business Marketing at Pine Labs since June 2025. Previously, Shifa held the position of Product Marketing Manager at Instawork from July 2024 to May 2025 and worked as Product Marketing Manager II at Razorpay from September 2022 to July 2024. As the Founder of Jhumka Gira Re from June 2019 to September 2022 and Co-Founder of Chew Central between April 2017 and December 2019, Shifa has a proven track record in entrepreneurship and leadership. Additional roles include Head of Community & User Growth at LXME, and Manager of Innovation & New Opportunities at CEO Rules and Valyoo Technologies Pvt. Ltd. Shifa's academic background includes a PGP in Marketing and Entrepreneurship from the Indian School of Business and a Bachelor's in Management Studies from MMK College of Commerce & Economics.
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