Tracy Roccasalva

Tracy Roccasalva is an accomplished marketing executive with extensive experience in demand generation, integrated marketing, and strategic brand management across leading technology companies. Currently serving as Senior Vice President of Marketing at Ping Identity since September 2024, Tracy has previously held significant roles at Informatica, VMware, and RSA Security, where contributions included leading global marketing transformations and exceeding substantial revenue targets. Tracy's career also includes entrepreneurial experience as the owner and consultant at Upshot Revenue Marketing and a foundational role at Cisco Systems, developing pioneering demand generation strategies. Tracy's educational background includes a degree from the University of Toronto and a post-graduate qualification in Marketing Communications from Humber College.