Alison Underdown currently serves as the Performance Marketing Manager at TiDB, powered by PingCAP, since March 2025. Previously, Alison held the role of Digital Marketing Manager at Qmulos from February 2023 to November 2024, where responsibilities included building a digital infrastructure for a private equity-backed SaaS organization in hypergrowth. At Home Franchise Concepts, Alison managed a $1M budget for four franchise brands and led multi-channel marketing campaigns. During a long tenure at Bureau Veritas Group from April 2015 to July 2022, Alison transitioned from an Operational Marketing Specialist to a Digital Marketing Manager, achieving significant sales through digital campaigns and enhancing website performance. Alison's academic background includes a degree from Weber State University, completed between 2011 and 2014.
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