Aleemuddin Syed

Building brands in a digital world means overturning widely-held beliefs. For one, the brand that spends more doesn't necessarily win. Red Bull, Tesla, Google and Starbucks prove that you can under-spend and out-perform. Of course, an agency that makes its living from media commissions will never remind you of this inconvenient fact. (P.S. We're a zero media commission firm.) Two, advertising isn't much about ads any more. Today's audiences don't care about the 30-second commercial or the half-page print ad. Or the animated banner or the search ad. As the most basic level, it's just about being remark-worthy. And about behaving in a way that gets your brand talked about. The networks and media exist that can make you famous. But first your story needs to deserve to cut through. Curious? Let us help you. Third, it's not about being on Madison Avenue or the West Coast. It's about great, affordable, implementable ideas, no matter where they come from. We work from unremarkable offices in Mumbai, Dubai, Amsterdam and Kathmandu. And produce work that moves markets for financial services in America, consulting services in Europe, construction equipment in Africa and telecom services in rural Asia. Oh, and it's not about being part of some mega-global network. We've said no to more mergers than we can count. Because we don't think that a 5,000 person global corporation can come up with better ideas for you than a 5-person team on your business. We work around the world, around the clock. We will grow your brand, your people and your marketing through consulting, advertising, digital marketing, product design, custom software development, training, continued mentoring and.. well, whatever it takes. We don't work with too many pre-set rules. Only the golden one. Do unto others. If you're not going to be servile to us and mindlessly agree with everything we say then... please don't expect us to be that way either :-)