Aja Edwards is a seasoned influencer strategist currently working at Pinterest, where they excel in building and managing communities of key creators for various marketing strategies. With over a decade of experience, Aja has successfully implemented influencer strategies for more than 10 clients launching in the US, produced over 50 activations, and secured over 3,000 digital placements. Their expertise spans organic content acquisition, project management, and community building, particularly within the beauty and wellness industries. Aja has held previous roles at Foundation, KFD Public Relations, and various publications, contributing to significant increases in brand engagement and visibility. Aja earned a Bachelor of Science in Magazine Journalism and a minor in Religious Studies from Northwestern University.
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