Elena Onischenko

Elena Onischenko is a seasoned professional with extensive experience in measurement and analytics across various industries. Currently serving as the Measurement Lead at Pinterest since June 2021, Elena previously held key roles at Diageo as a Consumer and Shopper Planning Manager for Eastern Europe, MediaCom as a Senior Econometrician, and Nielsen in multiple leadership positions managing analytics for stakeholders in Europe and North America. Elena’s expertise includes strategic opportunity identification, marketing mix modeling, digital media measurement, and delivering actionable insights to drive consumer-led decisions. Educational credentials include a degree in International Financial and Currency Credit Relations from the National Research University Higher School of Economics.