Harshit Kumar is a seasoned professional in analytics and marketing with extensive experience across multiple industries. Currently serving as Measurement Lead at Pinterest since July 2021, Harshit has previously held positions as Team Lead CRM Analytics at HelloFresh and Senior Business Analyst at Groupon, where responsibilities included managing analytics for mobile and email marketing, implementing user-level marketing attribution, and optimizing A/B testing for campaigns. Prior to Groupon, Harshit contributed as a Senior Analyst at Fidelity Investments, focusing on live channel marketing effectiveness, and began their career as an Analyst at AbsolutData Research & Analytics, where projects involved marketing effectiveness in the CPG sector. Harshit holds a Bachelor of Technology in Chemical Engineering from the Indian Institute of Technology, Kanpur.