James Yoon is an experienced professional in the field of ads measurement and analytics, having held significant leadership roles at Pinterest and Google. As Director for Measurement at Pinterest from January 2018 to December 2022, James led a team of over 40 ads measurement professionals, managing various sectors including US CPG, Autos, QSR, and the M&E sector. Prior to Pinterest, James worked at Google as Global Measurement & Insights Lead for the Food & Beverage industry, where the focus was on media measurement needs and best practices. Other relevant experience includes positions at MEC and Analytic Partners, emphasizing digital analytics and marketing mix modeling. James holds an MBA in Marketing and Operations Management from The Wharton School and a BS in Operations Research and Engineering from Cornell Engineering.
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