Renata Lapetina

Renata Lapetina is a seasoned marketing professional with extensive experience in growth marketing and content creation. Currently serving as a Senior Growth Marketing Analyst at Pipefy since June 2020, Renata has advanced through multiple roles, including Campaigns & Social Analyst and Social Media Strategist. Prior experience includes founding Multipotenciais do Brasil, a content platform dedicated to multipotential individuals, where Renata managed digital marketing initiatives and community engagement. Renata's background also encompasses roles at Itaú BBA, Credit Suisse, and various consulting firms, showcasing strong skills in logistics, client relations, and market research. An educational foundation in International Relations from Pontifícia Universidade Católica de São Paulo, combined with additional training at Miami Ad School Brasil, complements Renata's professional achievements.