Patrick Ribera-McKay

Patrick Ribera-McKay is a seasoned marketing professional with extensive experience in the cycling industry. Currently serving as a Product Marketing Specialist at Pivot Cycles since December 2018, Patrick oversees all aspects of product launch marketing, including managing timelines, communications, asset development, advertising, and media relations. Previous roles at Pivot Cycles include Interim Marketing Team Lead, Communications Manager, Social Media Manager, and Marketing Specialist. Prior to Pivot, Patrick held various marketing positions at Kali Protectives and served as Worldwide Marketing Manager at Lezyne USA Inc., where responsibilities included brand management and product sales enhancement. Patrick's earlier career involved production scheduling at Collotype Labels and product testing for Lezyne. Patrick holds a degree in Business of Science with a focus on Graphic Communication from California Polytechnic State University-San Luis Obispo.