Amanda McCafferty is a Creative Director at Pivot Design and an Associate Professor at Michigan State University, where they teach advertising to aspiring creative professionals. Previously, Amanda served as an Associate Creative Director and Senior Copywriter at FCB Chicago, leading health and wellness campaigns, and co-founded Ciesa Inc., managing multiple agency roles. Amanda has authored two poetry books and holds a Bachelor of Arts in Creative Advertising from Michigan State University. Their recognized contributions to the field include winning a Silver Pencil from One Show Greater China.
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