Joel Farquhar

VP, Architecture at Pivotree

Joel brings over 22 years of technical experience working on successful, large-scale enterprise system integration projects. His last 14 years have been dedicated exclusively to delivering B2C and B2B eCommerce solutions to some of North America’s largest and most prominent brands. His strong technical leadership and deep understanding of numerous enterprise-grade commerce platforms including SAP Commerce (Hybris), Oracle Commerce (ATG), ElasticPath, Shopify Plus and others allow him to guide clients through the often complex digital commerce technology landscape. As a member of the Pivotree leadership team, Joel oversees the software architecture process and delivery with a strong emphasis on quality, consistency and best practices throughout every project. He is also directly involved with a number of strategic customers as a senior architect and advisor, while contributing to Pivotree’s overall business development strategy throughout the sales process.



  • VP, Architecture

    Current role

  • VP, Technology

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