Sam Russo is a data and digital strategy leader with over 20 years of experience at the intersection of automotive and digital transformation. Currently, Sam is the Co-Founder of G E A R and also serves as the Innovation Pillar Lead for the Technology Standards Committee at the Auto Care Association. Sam has previously held key roles at Genuine Parts Company and O'Reilly Auto Parts, where they implemented technology strategies and led teams to enhance product data management. An avid automotive enthusiast, Sam competes in events like the Rebelle Rally and believes in blending brand strategy with digital innovation to amplify the human element in the industry.
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