PivotRoots summarizes all data points across media, design and technology to provide our partners with simplified yet effective consumer-experience led digital strategies. 

Our Core Pillars are: 
- Making complex strategies simple yet effective 
- Bridging ideas with technology & communication
- Creating an experience

Key Service Portfolio: 

- Strategy & Consulting: Strategic planning | Media planning | User Experience Design | Performance marketing | Analytics & optimisation

- Biddable Media: Search engine marketing | Display | Affiliate marketing  | Mobile marketing | Social media 

- Earned & Owned Media: Search engine optimisation | Social media marketing | Content marketing | Data analytics | Website maintenance 
 
- Experiential Marketing: Mobile app design| Website strategic planning | Website development | Domain Hosting | Campaign Creatives 
 
- Technology Led Solutions: Mobile app development | Single-view multichannel dashboard | Real time campaign monitor | Lead management

Web Development

Technology

PivotRoots

PivotRoots' headquarters in Mumbai, India

Shibu Shivanandan

Yogesh Khanchandani

Robert Dbritto

Mohamed Junaid

Prasanna Pivotroots

Ankita Bajpai

The Marketing and Media Team at PivotRoots specializes in creating and executing digital strategies that enhance consumer experiences. This diverse team focuses on strategic planning, media buying, performance marketing, social media management, search engine optimization, and data analytics. They work collaboratively to simplify complex strategies, bridge ideas with technology, and create impactful digital campaigns that drive measurable results for their clients.

Marketing and Media Team

The Paid Media Team at PivotRoots is responsible for developing, executing, and optimizing digital advertising campaigns across various online platforms. Utilizing advanced data analytics and performance marketing strategies, the team focuses on search engine marketing, display advertising, affiliate marketing, mobile marketing, and social media advertising to maximize ROI and enhance consumer experiences. They work collaboratively to ensure that media plans are strategically aligned with client goals and adjust tactics based on real-time campaign performance data.

Paid Media Team

The Project and Strategy Management Team at PivotRoots is responsible for orchestrating the planning, execution, and delivery of digital strategies that align media, design, and technology to optimize consumer experiences. This team ensures that complex strategies are simplified and effectively implemented by overseeing key projects, managing cross-functional collaborations, and analyzing performance metrics to drive continuous improvement and successful outcomes.

Project and Strategy Management Team

The Communications and Media Team at PivotRoots is responsible for crafting and executing strategic communication plans that align with clients' business goals and enhance their brand presence. The team utilizes various media channels to deliver effective consumer experiences, focusing on corporate communications, social and brand strategy, media planning, and performance optimization. They bridge ideas with technology and communication by overseeing media campaigns, content marketing, and social media efforts across diverse platforms in the India and MENA regions.

Communications and Media Team

The Leadership Team at PivotRoots is responsible for steering the company towards its strategic goals by overseeing key functional areas such as brand communications, social and strategic planning, media and strategy, and overall company direction. They ensure the alignment of the company’s core pillars with its service offerings and drive innovation and growth across media, design, and technology to create effective, consumer-centered digital strategies for their partners.

Leadership Team

The People and Culture team at PivotRoots is responsible for fostering a positive and productive work environment by aligning human resources strategies with the company’s core pillars. They manage talent acquisition, employee development, and retention initiatives, and work to cultivate a culture that promotes innovation, collaboration, and well-being. Their efforts ensure that the staff is motivated and equipped to deliver exceptional digital strategies and solutions for PivotRoots' partners.

PivotRoots

Org chart

Teams

Marketing and Media Team

Paid Media Team

Project and Strategy Management Team

Communications and Media Team

Leadership Team

People and Culture

Offices

PivotRoots

Org chart

Teams

Marketing and Media Team

Paid Media Team

Project and Strategy Management Team

Communications and Media Team

Leadership Team

People and Culture

Offices

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