Jinit Shah is an accomplished digital marketing professional with over a decade of experience in various roles, currently serving as Associate Vice President at PivotRoots since April 2018. Leading a team of over 30, Jinit manages key publisher partnerships and trading functions, focusing on media planning, buying, brand strategy, and performance marketing. Previously, Jinit held the position of Group Head - Digital Media at Resultrix, overseeing partnerships with Star India, and has also contributed to HDFC Bank's digital marketing efforts by enhancing e-commerce experiences and managing acquisition campaigns. Educational qualifications include an MBA in Marketing from MET League Of Colleges and a BCOM in Management from H.R. College. Jinit's extensive background encompasses both leadership and hands-on experience in digital media, analytics, and customer experience optimization.
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