PIXELIS Branding For Good
Anita Lim is an experienced brand strategist with a focus on brand strategy, transformation, and management. Anita has held various senior and client director roles in notable companies such as W&cie, Landor & Fitch, Dragon Rouge, and Nextage. Anita has also worked as a B Leader at B Lab France, where they provided guidance and support for businesses seeking B Corp certification. Currently, they serve as a Lead Brand Strategy at Agence Pixelis. Anita'sexpertise lies in positioning, brand architecture, naming strategy, and global branding programs.
Anita Lim has a Master of Science in Management degree from emlyon business school, which they obtained from 1999 to 2004. In 2003, they also received a Certificate of Advanced Studies in International Management from Thunderbird School of Global Management, with a focus on International Business. Additionally, they pursued further studies from 2014 to 2015 at Ecole Du Louvre in Paris, where they obtained the degree of Auditeur libre in History, Critique, and Conservation of Art.
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PIXELIS Branding For Good
Pixelis is a Branding and creative consulting agency dedicated to Branding For Good. B Corp certified and UN Global Compact Member, we are committed to help companies corporate and social responsibility engagements resonate with consumers via congruent and tangible Brand expressions and assets. Creativity and open sourced innovation to serve Brand utility and positive impact across audiences and touchpoints is our reason to be. Our multi-sectorial clients range from leading multinationals and global brands to SMEs, as well as social and green startups. Skills/Expertise : • Branding Strategy, Design Fiction and Brand Content • Positioning, Brand Platforms and Architecture • Visual Identity, Packaging, Retail and Space Design • Shopper, Digital and multichannel communication campaign activation • Green and Social Innovation, Sustainability and CSR • Creative innovation experts and makers