A new force for placemaking has emerged with the launch of Place Collective - an alliance of property specialists dedicated to place advocacy. The group aims to drive industry wide understanding of the crucial role place plays in creating, shaping, repositioning and activating successful properties, communities, precincts and urban neighbourhoods.

Bringing together leaders from diverse disciplines, The Place Collective demonstrates how strategic placemaking, applied from project inception through to ongoing activation and management, enhances the value and experience of people, properties and portfolios.

Founding members of The Place Collective:

•	Callan Cameron (propella.ai): Customer and location data insights
•	Mike Day (HATCH | Urban Solutions): Place shaping
•	Richard Duerden (Diadem): Wayfinding, UX strategies and signage design
•	Bec McHenry (To Good Use): Placemaking, place transition and activation strategy
•	Rebecca Shackleton (Marketing Perspective): Place experience, community consultation and marketing
•	Kat Smith (Studio Perspective): Place positioning, branding and marketing


Place Collective

Org chart

Teams

Offices

Place Collective

Org chart

Teams

Offices

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