Serkan Taskin is an experienced FMCG executive with 20 years of expertise in driving enterprise growth across the Middle East and Africa. They have served as General Manager for pladis Global in Saudi Arabia, Lower Gulf, and Yemen since 2017, overseeing a $350M business and managing over 1,000 employees. Known for their strategic foresight and hands-on leadership, Serkan has significantly elevated market share for pladis in Saudi Arabia, moving from a 1.6x to a 2.6x relative market share in the biscuit segment. Earlier, they played a pivotal role in establishing Ulker's commercial presence in multiple countries and contributed to several successful product developments and joint ventures. Serkan holds a Bachelor of Science in Economics from Middle East Technical University.
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