Blake Norman

Blake Norman began their professional career in 2004 as a Marketing Intern at We Care Services for Children. In 2005, they were an International Organization Affairs Intern at the US Department of State. In 2006, they were a Loyalty Programs Coordinator at the Charles and Helen Schwab Foundation. In 2008, they started at BlogHer as a Manager of Client Services and was later promoted to Senior Manager of Client Services and then Director of Client Services. In 2014, they joined PLAE as the VP of Ecommerce and later became the Director of Ecommerce & Digital Marketing. In this role, they oversaw the overall online direct to consumer business strategy and implementation for new product launches, existing and seasonal updates and overall promotional calendar. Blake was also deeply focused on maximizing the use of PLAE’s eCommerce platform, creating site strategy and performance optimizations, re-platforming the entire site, building the customer success team, growing email CRM revenue, and launching a community affiliate program.

Blake Norman received their Bachelor of Science in Business Administration with an option in marketing from California State University - East Bay in 2005. Prior to that, they obtained an Associate of Arts in Liberal Arts from Diablo Valley College in 2002. Blake also holds a Shoptalk Retail Education Certificate, which they obtained in April 2022.