Mike Ferris

Mike Ferris currently serves as the Chief Brand Officer at PLAE, focusing on inspiring human performance through innovative facility and product design. Previously, Mike held various key roles at The North Face, a VF Company, including Vice President of Global Brand Management, where notable achievements included leading a 45% global growth that elevated the brand to a $3.5 billion valuation. Mike's extensive experience encompasses brand marketing, sports marketing, and strategic initiatives that significantly enhanced brand equity and revenue. A proven leader in brand strategy and business planning, Mike has received numerous prestigious awards for impactful campaigns, including the Gold Clio Award and Cannes Silver Lion. Mike's educational background includes an MBA in Strategy and Marketing from Duke University and a BA in Economics and Government from the University of Virginia.