PLAION
Simone Arduini is a seasoned marketing professional with extensive experience in digital marketing and strategic partnerships within the gaming and tech industries. Currently serving as a Senior Marketing Manager at PLAION since January 2019, Simone has successfully led merchandising initiatives across digital channels to boost acquisition and sales. Previous roles include Digital Marketing Manager at PLAION, Publisher Relations Manager at WeQ Global, and Strategic Partnership Manager at Ubisoft, where Simone has developed comprehensive marketing strategies, managed key publisher relationships, and facilitated partnerships to enhance brand visibility. Simone holds a Master of Science in Management and a Bachelor in International Economics and Management from Università Bocconi.
PLAION
PLAION is a global entertainment powerhouse with three decades of history behind us. We specialize in the distribution, publishing and development of games, merchandise, and video entertainment - allowing us to offer a unique breadth of services and solutions to our partners. PLAION publishes games across all platforms, including physical and digital channels. As a global publishing partner, we have formed long-term multinational publishing collaborations with numerous game publishers including Activision Blizzard, Bethesda, Capcom, CI Games, Koei Tecmo, Paradox, Sega, SNK, Square Enix, Techland, THQ Nordic, Warner Bros and many others. PLAION owns eight game development studios: Dambuster Studios, Fishlabs, Warhorse Studios, Milestone, Voxler, DigixArt, Flying Wild Hog, and Vertigo Games. Our studios are known for a wide breadth of successful titles and franchises such as Dead Island, Kingdom Come Deliverance, Hot Wheels Unleashed, Let's Sing, Road 96, and many more. Additionally, we collaborate with numerous independent development studios worldwide. Part of PLAION is PLAION PICTURES, a leading independent film distributor in Europe, that works closely with partners such as Paramount and Sony Pictures. We have a highly diverse portfolio of more than 3000 titles, including high-class arthouse titles such as the four-time Oscar® and Palm d'or winner Parasite. Further business operations include Sola Media, a sales agency and production company for family entertainment, Spotfilm Networx, a multi-channel streaming network, and the sub-label KSM Anime dedicated to Japanese animation. PLAION also owns the leading video game merchandise company DPI Merchandising (Denver, Roseburg, USA and Munich, DE) and a Quality Assurance Facility in Olomouc, CZ. PLAION is an Embracer Group company.